Model of the day: Nissan Prince RoyalPages: 12
It replaced the Rolls-Royce Phantom V used in the 1960s which replaced the Mercedes-Benz 770s that were used from the 1930s. The Japanese auto industry was expanding rapidly in the early 1960s, and the Imperial Household Agency sought a Japanese auto manufacturer to produce a suitable car for the Emperor of Japan. In September 1965, the Prince Motor Company announced that they would be providing two vehicles for the Emperor. The first would be ready by 1966, the other by 1967. In May 1966, Prince Motor Co. merged with Nissan Motor Co., and so Nissan was added to the name of the car. The Prince Motor Company had an established relationship with the Imperial Household Agency previously, when they presented the first Prince Gloria to Crown Prince Akihito as a one year anniversary wedding gift.